Social Media

Social Media

I am a social media expert with experience across organic, paid and influencer content, based in London

Paid Social

The Gel Bottle: Social Adverts

The Client

The Gel Bottle is one of the fastest-growing brands in the premium nail beauty industry, known for its innovation and commitment to quality. As the original creators of BIAB™ (Builder in a Bottle), the brand continues to lead with pioneering nail technology.

To expand the brand experience, The Gel Bottle launched TGB Spa by DKollection — a luxury flagship destination offering a curated range of treatments that reflect their ethos of innovation, quality, and holistic beauty

The Brief

To raise awareness of the spa’s full treatment offering and drive Christmas gift card and service sales - using a paid campaign focused on conversion and visual impact.

Our Role

We developed and managed a bespoke Meta paid ads campaign to engage new customers, drive traffic, and increase seasonal revenue.

What We Delivered

  • Campaign Strategy: Designed and executed a tailored Christmas campaign aligned to commercial goals

  • Creative Production: Created 11 static and video ads featuring spa and treatment footage to reflect the luxury experience

  • Real-Time Optimisation: Continuously tested and refined visuals to maximise performance and conversions

  • Commercial Results:

    • +£27,000 in gift card sales

    • 300,000 campaign impressions

    • 1,000+ purchases

    • 2,000+ website link clicks

Organic Social

An expert in organic social content, I am experienced in end-to-end content creation. From strategy and content calendars to filming, creating and editing, to posting, scheduling and data analysis.

What I delivered

  • 6.5x increase in organic reach, despite a 3x decrease in post number for Lumunis Beauty

  • 12x increase in organic impressions for The Odyssey Spa

  • 5x increase in organic reach and impressions, despite a 4x decrease in post number for Lucky Seven Marketing

  • 6x increase in organic impressions and reach for Beauty Secrets vs the previous year

Content Creation

Creating high-performing sponsored content, I have collaborated with global lifestyle brands.

  • Bumble

    Lucy's viral 'dating profile reviews' series has led to multiple collaborations with the dating app Bumble across TikTok and Instagram in 2022 and 2024.

    Bumble Post

  • HelloFresh

    Lucy often creates cooking content and has made many sponsored TikTok videos with both HelloFresh AU and HelloFresh UK.

    HelloFresh Post

  • Blistex

    Completing a 9-month marketing campaign with Blistex, Lucy created a series of videos across TikTok and Instagram promoting their new range of lip balms.

    Blistex Post

  • Yona

    This sponsored post for Yona went viral, getting nearly 1M views.

    Click Here

  • Geni

    Lucy collaborated with Geni, posting a series of 3 videos across TikTok raising awareness for women's health.

    Geni Post